Philipsworks to spur sales of ‘green’ bulbs
By Leila Abboud
The Wall Street Journal Europe
05 Dec 2006
EINDHOVEN, Netherlands— Philips Electronics NV, the world’s largest lighting maker, is wrestling with a riddle: How many marketing campaigns does it take to get someone to change a light bulb? In the past 20 years, Philips, of the Netherlands, has... read more...
posted by Bank Report at
2:27 AM
0 Comments:
Post a Comment
<< Home